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TruKKer for Business

5 Logistics Hurdles In 2021: How to Win Them

Research company, Bain, claims that investing heavily in supply chain resilience can deliver a 15% to 25% better plant output. A 20% to 30% increase in customer satisfaction is expected to be the investment’s endgame. For this, companies will adopt and implement mass digitalization across their supply network. However encompassing or minuscule these transformations would be, businesses will require a new outlook. They need to rethink their logistics network as a connected ecosystem – each touchpoint, operation, process intertwined with each other. That’s how future logistics professionals will fight back.

Here is our take on how to beat the 2021-logistics challenges

The recovery cookbook

Out of all the pores COVID has caused on the logistics network, the most non-healing are the exposed weak spots of a supply chain. Investors, partners, and customers have drafted a set of curveball questionnaires for their next meeting. The good news is, stakeholders with access to adaptable, dynamic supply chains will have a strong recovery track.


Experts cite this as the best time to advocate for digital investment to make the supply chain connected, transparent, and highly orchestrated. By digitally transforming the supply network, businesses would benefit from improved levels of collaboration and adaptation. But the truth is without seasoned leadership, even the most effective automated network will become defunct. It means businesses that weather the storm now will also have a future-steady workforce that can ready the next generation of talent for the company. The company will also be harboring some off-the-wall innovations.


Uplevel sustainability

Route optimization, eliminating half-full trucks or dead miles often save businesses and prove profitable than non-sustainable practices. It all trickles back to reducing carbon emission by cutting down on empty miles and securing a reverse load.


MENA’s largest digital freight platform, TruKKer, is well-equipped for that. It minimizes empty miles by accurately predicting the arrival time of different trucks, freight, and clusters deliveries depending on the geo-location and destination. Better asset utilization with lesser vehicles on the road will promise the businesses sustainability and the environment a bit of relief. For us, it helps increase productivity by up to 20%.


Single-source dependencies = Capacity

The catastrophe in the 2020 manufacturing supply chain started with the failures resulting from the shutdown of the Chinese manufacturers. Many companies who used to source from this Chinese network suffered heavy overhead costs and an untimely delay. An important lesson to learn here – thriving with a single-source dependency is almost a buzzkill for businesses in testing times.


Digital freight networks offer the freedom to select from multiple incumbents for a supply network as it’s a connected ecosystem. Our TruKKer platform runs on a robust network of 30,000+ trucks and auto-indents the right transport in real-time. And so we never lose capacity. Our customers never lose their freight transport.


This time real with real-time

For an overly dynamic industry like logistics, coping with exceptions has to be in chorus with its happening. Real-time capabilities empower businesses with the means to not only severe these weaknesses but also foresee them. Real-time data analytics allows companies to benefit from a God’s eye view over all the parts of a supply chain.


In the same way, the TruKKer platform weaves intelligence into each interaction at every touchpoint between shippers, carriers. The data-led decisions are then mapped throughout our operations and benchmarked against expected outcomes in real-time. From freight allocation to instant quotation on booking, the intuitive platform is equipped with seamless automation. As a result, shippers now haul with the best available transport, and carriers enjoy loads of on-demand freight.


Cold chain seeks extra care

As vaccines start to populate the markets and distribution ramps up steadily, reefer or temperature-controlled freight will be under pressure.

Plus, the same goes for fresh produce on the move. Pharma, biotech, and other chemical companies should try gaining insights into the order status and make way for real-time reporting. In both cases, a reliable ETA will be the key to establish healthy planning of the future steps.


Advanced track-and-trace capabilities equip shippers to learn the accurate order location, give carriers optimum network control. The TruKKer platform employs live location tracking capabilities that update all the involved parties all the time. Throughout the journey, each data would be captured in real-time and made available through a dashboard for viewing. So that businesses make meaningful usage of the data and gain from actionable decision-making options.

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