TruKKer is not just transforming logistics; it’s rewriting the rules of the game. Established in 2016, this young disruptor has scaled rapidly to become MENA’s largest and most sophisticated digital freight ecosystem. Today, TruKKer caters to 1,200+ enterprise clients with its pool of over 75,000 trucks across nine countries with a tech-first, data-driven, end-to-end logistics platform that’s built for scale, speed, and sustainability.
Why the Middle East Needed a Reset — And How TruKKer Delivered It
With the MENA logistics market valued at $172 billion and projected to surge past $293 billion by 2033, the opportunity is massive. But the industry’s backbone, most of which is run by small and fragmented players, was stuck in the past. Manual operations, inefficient routes, late payments, and zero visibility were business as usual.
Just as Uber revolutionised the taxi market for consumers, TruKKer is doing the same for B2B logistics. TruKKer stepped in with a mission: unify the chaos and digitise everything. Today, it offers a one-stop ecosystem that not only connects shippers and carriers but also modernises how they move, get paid, and grow.
TruKKer: The Smart Nerve Centre of Freight
TruKKer is the region’s most advanced freight operating system — replacing spreadsheets, WhatsApp messages and endless phone calls with predictive algorithms, real-time dashboards, and fully digitised, paperless workflows.
Clients gain full transparency across their supply chain, from quote to delivery. They can view truck availability, lock in prices with instant booking, monitor their shipments live, and integrate Pulse 2.0 into their ERP systems. With automated documentation and deep analytics, businesses make faster, sharper logistics decisions.
For carriers/transporters, TruKKer Partner is a game-changing marketplace that drives higher vehicle utilisation, helping them earn more by minimising idle time and maximising consistent, back-to-back loads. Instead of waiting weeks for client payments, transporters get paid instantly upon delivery by TruKKer. GPS-based fleet control and smart bidding tools further reduce costs, boost efficiency, and improve profit margins
Omnilog: Global Freight, Local Precision
TruKKer’s Omnilog represents the evolution of logistics, transforming the traditional fragmented approach into a unified, comprehensive solution. Through Omnilog, shippers gain access to a true one-stop platform that seamlessly integrates air, sea, and road freight services, eliminating the need to coordinate with multiple providers while ensuring transparency, reliability, and cost-effectiveness across every mode of transportation.
It connects trade routes across Asia, Europe, and Africa through top-tier carrier partnerships. It backs it up with secure warehousing, expert customs clearance, and 24/7 ops that ensure your shipment never hits pause.
MoXey: The Fintech Engine Fixing Freight Finance
MoXey is a data-driven fintech platform built for the logistics ecosystem. MoXey issues Visa-powered fleet payment cards, enabling instant payouts, and offers digital tracking for expenses like fuel, tolls, maintenance, and salaries
Most importantly, MoXey is helping bring the driver and fleet community into the formal financial system, empowering them with access, transparency, and tools to manage cash flow, build credit, and grow sustainably
ATOMIX: Freight’s Clean, Quiet, Electric Future
ATOMIX isn’t just electrifying trucks — it’s enabling the Middle East’s transition to sustainable freight at scale. After two years of rigorous market testing and pilot programs under peak summer conditions, TruKKer launched ATOMIX as a fully integrated EV logistics solution. From electric vans to electric heavy-duty trucks, every vehicle is selected to meet regional performance demands — long distances, high payloads, and extreme temperatures. ATOMIX delivers a customised, end-to-end transition plan for clients: assessing fleet needs, deploying the right mix of EVs, building charging infrastructure, and offering flexible leasing. For clients, this translates to over 60% carbon reduction and long-term ESG impact. For vendors, it means lower operating costs, minimal maintenance, and faster profitability — all without the burden of high upfront investment.
The Magic of Integration: One Ecosystem. All Data. No Silos.
TruKKer’s real power lies in how it connects the dots. All platforms talk to each other — TruKKer, MoXey, ATOMIX, and Omnilog feed into one data brain.
This means route changes happen in real time. Delays are predicted, not discovered. Drivers, shippers, and ops teams always know what’s next. Every metric is monitored, optimised, and improved through AI. Accountability is built in. Errors are designed out. Transparency becomes the default.
The Numbers That Back the Vision
TruKKer’s rapid expansion has been backed by leading investors ADQ, Mubadala, Investcorp, Saudi Technology Ventures (STV), International Finance Corporation (IFC) and other reputed institutional investors. In July 2025, TruKKer secured a US$15 million private credit facility from Ruya Partners. These partnerships underscore strong regional and institutional confidence in its leadership.
We move cargo for over 1,200 enterprises, deploying an average of ~1,000 trucks every single day. Our vast network effect means that each shipper and transporter enriches the entire ecosystem—shippers benefit from a deeper pool of carriers offering competitive rates and faster capacity fulfillment, transporters gain access to an ever-growing volume and variety of loads for higher fleet utilisation and reduced downtime, and every participant enjoys predictive analytics driven by richer, real-time data, resulting in smoother operations, lower costs, and stronger revenue opportunities across the platform. It leads to higher vendor earnings and better client satisfaction.
Building the digital backbone of Middle East Logistics
As the region undergoes a seismic logistics transformation with transport and logistics infrastructure investment plans and robust trade corridors, TruKKer stands at the centre, powering what’s next. From real-time FTL and automated payments to EV freight and multimodal ops, TruKKer’s ecosystem brings together logistics (TruKKer), fintech (MoXey), electrification (ATOMIX), and global freight (Omnilog) into one integrated, digital-first platform. This is a supply chain strategy built for speed, sustainability, and cross-border certainty. Beyond simply moving freight, we are advancing the entire industry, supported by leading regional and global investors, and aligned with the Middle East’s largest infrastructure and development initiatives to deliver a true digital transformation.