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TruKKer for Business

5 Key Recommendations For Business To Uplevel Sustainability Practices

Going green had never picked up this speed before now. So much so that the whole scene is right now pacing on a wannabe v/s proponent rate. But irrespective of the vivacity of the effort, it’s a quick payback. It’s fast proving benevolent for companies making great strides toward illuminating the areas where sustainability initiatives could cause positive changes. Still, if you consider the odds, lack of manpower or budget, or unclear vision of a roadmap might cop you out. Here are some expert views to help shippers like product manufacturers, retailers meet their sustainability goals:


Shine more light on the needy areas

Inspect every product aspect to become completely sustainable and leave no loose end that becomes a dead-end for you later. You might be too focused on the raw materials that go into the product making. But would you like to lose the half-won battle due to sub-standard packaging material? Or probably because of your strained carrier relationship, which eats up your half budget? So, question everything that goes into your products before bringing them to the shelves.


External regulatory pressure impacts green initiatives

The evolution of “regulation” is a story of the psychosocial rise. Just a decade ago, it was only a few checkboxes of regulations to be ticked as you comply. Now your customers root for brands that offer sustainable products and practice a circular economy to churn less waste. For example, try controlling your logistics cost. The more you strive to minimize the expense, the greater it helps the environment retain its green. Digital freight platforms like TruKKer employ advanced predictive capabilities to cluster deliveries in the same vicinity and calibrates load. Our customers save millions of hours of dead miles every year and contribute to the overall mission green.


Chart a strategic, consumer-first roadmap

Creating a strategic roadmap will only pan out well if you’re able to impart values from your biggest differentiators into each of your segments. Particularly for CPG industries, doing upcycle packaging should be right off the bat as modern customers show zero tolerance to any blatant greenwashing. With this, you could even cement your position as a sustainability leader in your markets, which will surely drive more conversations with the customers. And more conversations mean more prospects.


Measure your sustainability, set goals, and compete

Assign indicators to your sustainability performance based on the outcomes v/s input – set your expectations straight. Build up a monitoring & evaluation (M&E) framework. In this way, you can illustrate what your green program does and the expectations from the interventions. Assess your direct actions and set outputs for medium-term and long-term outcomes in your marketplaces and individual buyers. Now you can easily benchmark each performance and track the progress against each outcome.


Muster up the courage to relook, re-finalize things

Question everything, even if you don’t like the answers. Sit down with your supply chain partners and conduct analysis into everything. Probe them to answer your questions regarding expectations, contributions to the environment, risks. Here is when you unearth new opportunities or preserve value and thrive in building trust through this effort. Adapting to a fully digital freight network can ease this pain as it introduces you to a robust carrier network. MENA’s largest digital freight network – TruKKer, sports innate inland connectivity of 40,000+ trucks and implements end-to-end visibility. We use data to build trust and commit to capacity. So that all stakeholders can benefit from transparency and strategize their following actions meaningfully. The natural upshot of this is from shippers to carriers – everyone is weaved into a single framework, and they act on a single source of truth.


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